Shnuggle Ltd gets funding for Hyper Allergenic Baby Designs

23rd August, 2021

Newtownards- based Shnuggle was formed in 2009 by husband and wife team, Sinead and Adam Murphy. The company designs and manufactures a range of award winning baby products including an innovative and hypoallergenic modern mosses basket. Its products are currently being sold in 22 countries, with stockists including John Lewis, Mamas & Papas, Mothercare and Argos.

Shnuggle received a £40,000 loan to cover working capital finance.

Sinead Murphy, Business Development Director at Shnuggle said:

“The business started out in our garage and we never imagined it would have grown to the heights it has.  We have secured a listing with Tesco and Tesco Direct for our products.

“The loan from the Northern Ireland Small Business Loan Fund has enabled us to purchase stock to keep up with the high demand for our products.  We want to keep developing and designing innovative products.  We currently have a team of four but will look to take on a graphic designer and some marketing staff in the future.”

The Northern Ireland Small Business Loan Fund provides access to finance for small businesses, sole traders and partnerships which are keen to develop their business, but find it difficult to access funding through traditional sources.


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